Claims or labels using aggregate scoring of a product or trader’s overall environmental impact (for example, on climate, biodiversity or water consumption) are not permitted, save under EU rules.If a claim makes comparisons between products or traders, these comparisons must be fair and based on equivalent information and data.The underlying assessment must be made accessible to consumers, for example by way of a weblink or QR code, and updated at least every five years. Traders will have to substantiate their environmental claims based on widely recognized scientific evidence, and take into account all relevant environmental impacts.Specifically, the proposal targets explicit environmental claims, meaning environmental claims in textual form or contained in an environmental label.The proposal addresses “environmental claims,” meaning any voluntary message or representation made in the context of business-to-consumer (“ B2C”) communications stating or implying that a product or trader has a positive, neutral or improved environmental impact.An exemption is made for microenterprises.

The proposed new rules cover virtually all traders doing business in the EU, save where they fall under a more specific EU legal regime.

If adopted, the proposed Directive will impact all businesses selling their products in the EU, as well as bring about major changes to the way those products are packaged and advertised. The proposal also grants standing to interested parties to bring complaints against traders, including collective actions on behalf of consumers. Significant penalties may be imposed for non-compliance. The proposed Directive introduces new rules on the evidence that companies will have to produce to substantiate their green claims, along with a requirement that such claims be verified and certified by a third party before being publicized. The proposal is the latest EU initiative to take aim at the practice of greenwashing, which the Commission found was misleading for consumers as well as unfair for companies working genuinely to improve their environmental performance. On March 22, 2023, the European Commission published its proposed Directive on Green Claims. EU PROPOSES NEW RULES TO COMBAT GREENWASHING

Eco game propose law online